This is one of the most subtly profound things I've heard in a long time.
Watch the video. But in basics: we need to revive the idea that some things are worth doing simply because they're worth doing. Trying to make it worth doing for other reasons is actually harmful - and, I personally think, a little disingenuous, if not dishonest.
We need to work to restore the environment, public health, and build up the quality of life for people worldwide for many, many reasons. But above all else, we all need to do it because it's worth doing - and that's the only reason we should need.
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